WHO WE ARE
Jose Guadalupe “Pepe” Longoria was born on El Perdido Ranch in 1921. After serving in the United States Army during World War II, he returned and married the love of his life, Ninfa Garcia Longoria. They had four children, Edna, Jose Jr., Hermelinda, and Elda, and soon there were grandchildren. Although Pepe was only a part-time rancher while he worked for 26 years at the International Water and Boundary Commission, he and his family spent every weekend at the ranch, raising cattle and farming different crops over the years. Once he retired, he then dedicated his entire life to not only the legacy of what would become “El Perdido Ranch Beefmasters”, but more importantly to teach his children, grandchildren, and great grandchildren everything he knew about ranching and breeding cattle. Stated simply, he taught us that the secret to raising the best quality cattle is daily hard work and a level of dedication to the herd that makes them a part of the family.
When Pepe passed away in 2014, his son, his grandchildren, and his great-grandchildren made it their mission to continue his legacy. To this day, under the watchful eye and guidance of Jose Longoria, Jr, the entire family continues the legacy of Pepe and Ninfa Longoria. We breed and raise only the highest quality Beefmaster cattle through daily hard work and complete dedication to the herd. The result is what we know as El Perdido Ranch Beefmasters.
WHAT WE DO
El Perdido Ranch Beefmasters raise and sell the highest quality breeder cattle on the market. Through a sophisticated breeding program that implements champion bloodlines from all over the country, we ensure that our bloodlines are not just limited to South Texas breeder bulls. Providing top-level care for our cattle is the main priority and in order to achieve that goal, we limit the amount of Beefmaster cattle under our care. This is done so that the limited herd is fed on a systematic program that only uses the highest quality feed and supplements. This ensures that all heifers are of the proper disposition and health so that they become the top breeder cattle when sold.
Our quality speaks for itself. We value quality over quantity and we make sure that philosophy is reflected in everything that we do. Clients that purchase our cattle end up becoming repeat clients because of the reliable excellence of our cattle. They know every heifer is consistently cared for and that we do not settle for anything less than perfect. As Pepe would have expected, we take great and personal pride with each and every Beefmaster cow that bears our brand and leaves El Perdido Ranch.
Our Ranch
Our Cattle
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